Business Archives

Combining PR and social media – the key to success

When you think about social media, you think Twitter, YouTube, Facebook – but do you think PR? Adding PR tactics such as media releases and case studies to the direct relationship building of social media can result in extraordinary results. Public relations creates a two-way communication between an organisation and its audience, or a person [...]

Filed Under: Business, Marketing tips, Networking, PR tips, Public Relations, Social Media, Twitter tips

Tagged With: Catriona Pollard, facebook, from unknown to expert, PR, SEO, social media, story telling, twitter

Repairing a damaged personal brand

Your personal brand is a hard won commodity and in business it is your most valuable asset. But what happens when that brand is damaged in some way? Whether it’s through your own actions or those of others, a damaged personal brand can hold you back from new opportunities, clients, deals and prospects. By far [...]

Filed Under: Business, Marketing tips, PR tips

Tagged With: build your profile, Catriona Pollard, from unknown to expert, personal brand, PR Tips, reputation, social media

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