• Home
  • About
    • About CPC
    • CP Communications in the Media
    • Book Catriona to Speak
    • Careers at CP Communications
    • Our Clients
    • Success Stories
    • Praise
  • Consulting
    • Public Relations
    • Social Media
    • Content Marketing
    • Thought Leadership
    • Personal Branding
    • Mentoring and Coaching
  • Training
    • Social Media Training
    • Personal Branding Training
    • Business Networking Training
    • Public Relations Training
    • Managing the Media Training
    • Public Training
  • Unknown To Expert
    • Publicity Pack
    • Unknown To Expert 5 Star System
    • Praise
  • Blog
  • Shop
  • Contact

Public Relations Sydney

  • Home
  • About
    • About CPC
    • CP Communications in the Media
    • Book Catriona to Speak
    • Careers at CP Communications
    • Our Clients
    • Success Stories
    • Praise
  • Consulting
    • Public Relations
    • Social Media
    • Content Marketing
    • Thought Leadership
    • Personal Branding
    • Mentoring and Coaching
  • Training
    • Social Media Training
    • Personal Branding Training
    • Business Networking Training
    • Public Relations Training
    • Managing the Media Training
    • Public Training
  • Unknown To Expert
    • Publicity Pack
    • Unknown To Expert 5 Star System
    • Praise
  • Blog
  • Shop
  • Contact

Content Marketing Agency

Edge wanted to position themselves as leaders in the content marketing space. Through clever PR and thought leadership strategies, CP Communications achieved over 160 pieces of media coverage in targeted media outlets.

Through a LinkedIn strategy, the number of people viewing the status updates for the team increased by 326 percent, with calibre of new connections extremely high.

Edge wanted help in gaining new business and connecting with CMOs and high level marketing executives working in big brands, such as consumer brands, retail brands, telecommunications and insurance.

Edge is Australia’s leading content marketing agency. It blends the craft of journalism with digital expertise to create ideas that bring people closer to brands.

The solution

For the PR, CP Communications:

  • Pitched interesting media angles that achieved cut through media coverage.
  • Wrote editorial and opinion pieces for marketing and business media outlets.
  • Positioned the CEO as a thought leader in content marketing.
  • Secured high profile speaking engagements.

As part of Edge’s social media strategy, CP Communications:

  • Used clever editorial content to raise the profiles of the key sales people within the company to position them as thought leaders.
  • Leveraged the power of LinkedIn groups, and Edge’s company page to showcase its work and services.
  • Created a successful lead generation strategy on LinkedIn where specific prospects were identified and connected with.

The results

The social media strategy developed by CP Communications resulted in:

  • A significant increase in the number of targeted leads and prospects through our LinkedIn campaign with an average connection success rate of 58 percent and an average secured meeting rate of 17 percent.
  • The calibre of new connections was extremely high with Edge’s team being connected to the CMOs and senior marketers of some of Australia’s largest brands. These included the CMO of Coca Cola, CMO of GM Holden and the CMO of Telstra
  • Significantly increased the profile and awareness of Edge within LinkedIn
  • On average, the number of people viewing the status updates for the team increased by 326 percent.

 

Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au. 

Filed Under: Success Stories Tagged With: agency, content, Content Marketing, marketing

« Executive and Leadership Coaching & Training
5 tips to maximise your PR these holidays »

Talk to us on 02 8969 6088

Contact Us Today!

Get Our Newsletter

Join over 10,000 successful businesses who receive our monthly newsletter and get useful tips, insight and advice on how to implement PR and social media strategies.

Need help with your PR? We build brand reputation and offer real solutions to business challenges, and do whatever it takes to get the results you deserve. We’d love to hear from you.

Preferred method of contact:PhoneEmail

captcha

CP Communications is a Sydney Public Relations Agency who are experts in media relations and personal branding, and are known for getting amazing results.

Catriona Pollard Communications Pty Ltd | ABN 83 105 345 908 | Copyright © 2021, all rights reserved
Neutral Bay NSW 2089 | P:0411 023 974 | Contact Us

Privacy Policy & Disclaimers