Hiring a PR agency is a great strategy for businesses who want to stand out from their competitors, tell their story, build their profile and reputation and communicate with their target audience. However, when it comes to agencies, bigger doesn’t always mean better. Hiring a small PR agency can deliver just as much compelling exposure [...]
Spring is in the air and you may be thinking about spring cleaning your house to get ready for the warmer months. So why not consider spring cleaning your PR strategy as well? Reviewing your PR strategy on a regular basis helps you to determine how you can improve your strategy and generate better results. [...]
Today England announced the birth of a royal baby, the son of The Duke and Duchess of Cambridge. The royal family chose to follow tradition and announced the new arrival by posting the birth proclamation on an easel in front of Buckingham Palace. The news was also announced by a town crier, Tony Appleton, outside [...]
A brand advocate is a person or customer who talks favourably about your brand or product and passes on positive word-of-mouth messages about the brand to other people. Brand advocates are great for your business as they help to build your brand, attract new customers and get people talking about your business. True brand advocates [...]
Public speaking is a useful tool in public relations and a great way to communicate your key messages while connecting with your target audience. You can participate in public speaking at conferences, events or any time that you intend to inform, influence or entertain an audience. The main purpose of public speaking is to communicate [...]
A TV interview is a great opportunity to potentially reach a large amount of people all at once to communicate your message and position yourself as an expert. The visual nature of TV means it’s also a very engaging form of communication. If you have secured a TV interview it’s then important to prepare yourself [...]
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