Public Relations Sydney

The benefits of hiring a small PR agency

Hiring a PR agency is a great strategy for businesses who want to stand out from their competitors, tell their story, build their profile and reputation and communicate with their target audience. However, when it comes to agencies, bigger doesn’t always mean better. Hiring a small PR agency can deliver just as much compelling exposure […]

Spring clean your PR strategy

Spring is in the air and you may be thinking about spring cleaning your house to get ready for the warmer months. So why not consider spring cleaning your PR strategy as well? Reviewing your PR strategy on a regular basis helps you to determine how you can improve your strategy and generate better results. […]

How to use social media to build relationships with the media

Building relationships with the media is important to the success of your PR activities. By getting to know journalists and what they write about, you can improve your chances of successfully pitching to them.  When a journalist is familiar with your business and what you are an expert in, they are more likely to come […]

How to announce a new arrival to your company

Today England announced the birth of a royal baby, the son of The Duke and Duchess of Cambridge. The royal family chose to follow tradition and announced the new arrival by posting the birth proclamation on an easel in front of Buckingham Palace. The news was also announced by a town crier, Tony Appleton, outside […]

How to turn customers into advocates

A brand advocate is a person or customer who talks favourably about your brand or product and passes on positive word-of-mouth messages about the brand to other people. Brand advocates are great for your business as they help to build your brand, attract new customers and get people talking about your business. True brand advocates […]

5 tips for better public speaking

Public speaking is a useful tool in public relations and a great way to communicate your key messages while connecting with your target audience. You can participate in public speaking at conferences, events or any time that you intend to inform, influence or entertain an audience. The main purpose of public speaking is to communicate […]