Landing a media interview is an exciting opportunity to have your voice be heard and to shine in the spotlight. However, if the interview doesn’t go well, it has the potential to make a lasting impression for all the wrong reasons. I’ve listed some successes and failures to provide do’s and don’ts to ensure that [...]
So you have just secured that media interview that can make a big difference to your company’s reputation. The ball is in your court now and it is up to you to make the most of it. It is a good idea to think about your interview in three stages – before the interview, during [...]
A television interview can help give you and your business great exposure in front of your target audience and also help you to visually connect with your audience. As your audience is able to see you, television can help you build trust and let people feel like they know you. Unlike other mediums, having an [...]
Cutting through the noise of the media and getting noticed by your target audience can sometimes be challenging. Taking advantage of the stories which are already getting noticed is an excellent place to start. Breaking news stories, the latest trends and current affairs are more likely to capture your target audience’s attention, generate social sharing [...]
If a journalist called right now to ask for an interview would you know what to do? When a journalist calls to interview you it’s a great opportunity to boost your profile in the media and build your business’ brand. To make the most of this opportunity you need to make sure you are prepared [...]
A TV interview is a great opportunity to potentially reach a large amount of people all at once to communicate your message and position yourself as an expert. The visual nature of TV means it’s also a very engaging form of communication. If you have secured a TV interview it’s then important to prepare yourself [...]
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