Landing a media interview is an exciting opportunity to have your voice be heard and to shine in the spotlight. However, if the interview doesn’t go well, it has the potential to make a lasting impression for all the wrong reasons. I’ve listed some successes and failures to provide do’s and don’ts to ensure that [...]
So you have distributed your media release, you have had some interest from journalists – and now a couple of them have called you for an interview. What do you do now? The most important thing to remember is that this is an opportunity for you to get your key messages to your customers through [...]
Have you been asked by a journalist for an interview but you are unsure how to maximise the opportunity? Here are some simple things you can do before an interview to ensure you are fully prepared. Develop key messages: What are the critical messages that you want to communicate? Key messages are the core messages [...]
There are some mistakes that your client can make in media interviews that have the potential to damage, rather than enhance, their profile in the media. It’s the role of PR professionals to fully train your clients to reduce the chance of insulting journalists or getting negative coverage in the media. PR Daily has provided [...]
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