So you have just secured that media interview that can make a big difference to your company’s reputation. The ball is in your court now and it is up to you to make the most of it. It is a good idea to think about your interview in three stages – before the interview, during [...]
Our client, Andrew Griffiths, author of The Me Myth and the 101 business series was recently interviewed live on Sunrise. In the interview he was so relaxed, clear and memorable. Considering it was being filmed live, with an audience of somewhere between 400,000 and 500,000 people, that is a real skill. We asked him to [...]
How has social media influenced the food industry? Social media has made the food industry accessible to everyone. The food industry has to be more accountable as the average person now has a voice and opinion that can go up in 140 characters or as a status update. Up-to-the-second reviews are being written while people [...]
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