Combining PR and social media – the key to success

When you think about social media, you think Twitter, YouTube, Facebook – but do you think PR? Adding PR tactics such as media releases and case studies to the direct relationship building of social media can result in extraordinary results. Public relations creates a two-way communication between an organisation and its audience, or a person [...]

If you are new to social media, it may seem like some social media tools use a completely different language. The jargon of social media can at first seem confusing, but with a little practice, the art of social media wordplay will become second nature. Here are some of the common terms used on social [...]

Social media is a helpful communication tool for businesses as it allows them to communicate directly with customers and engage them in conversations. Social media can also help you to increase your customers’ brand awareness and find new contacts or business opportunities. If you want to become active on social media but don’t know where [...]

Increasing your engagement on Twitter is important for any business because it creates a valuable relationship between you and your followers. When your followers trust you and see that you are providing them with valuable information they are more likely to re-tweet you. Gaining more re-tweets is a great way to reach a wider audience, [...]

Twitter can be a great social media platform for your business, if it’s used correctly. Using Twitter isn’t just about posting anything that will fit into the 140 character limit. You need to strategically think about how you will use Twitter to communicate with your customers. Once you start posting tweets that are useful to [...]

Social media is a great way to directly communicate with your target audience, especially if they are women. Studies have shown that many of the users on popular social media sites, such as Facebook and Twitter, are women. This means that your business can use social media platforms as a tactic to reach women and [...]

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