Public Relations Sydney

An easy guide to Twitter

Twitter has taken the social media world by storm and if you haven’t considered it as an opportunity to build business yet, you may be missing out. Twitter is a great way to establish two-way real-time communication with potential and current clients, industry affiliates and professionals from external fields and industries whose ideas and advice, […]

How to be a good ghost tweeter

Ghost tweeters are teams or individuals who are outsourced by companies to tweet on their behalf. It sounds like a simple concept, and in many ways it is but tweeting for a client is very different to tweeting for your own company or for yourself. If you are considering becoming a ghost tweeter for someone, […]

How to use hashtags on Twitter

If you’re already using Twitter you may have noticed this sign ‘#’ and wondered what it meant. Usually the sign is followed by words or characters that relate to a particular topic. The sign and the following words are called a hashtag. Hashtags allow Twitter followers to categorise their tweets and search for other people’s […]

Using lists on Twitter

If you follow a large number of people on Twitter, you may miss your favourite friend’s tweets or get to a point where it all feels a little overwhelming and disorganised. One of the most effective ways to organise the people you are following is through Twitter Lists. With Twitter Lists, you get to create […]

Twitter: a crisis communication tool

When a crisis breaks more and more people are beginning to turn to Twitter for answers than ever before. This means that Twitter is fast becoming a critical component in any company’s crisis communication strategy. Twitter is the perfect tool to use in a crisis because it enables you to communicate quickly to the public […]

Using Twitter for Business: Engaging your customers online

People are often sceptical when we explain engaging in Twitter can really benefit their business. Creating a Twitter account for your business opens up opportunities for communication and attracts new customers for businesses – when managed correctly. Twitter is an effective method of reaching your target audience in real time, however having a presence on […]