Twitter has taken the social media world by storm and if you haven’t considered it as an opportunity to build business yet, you may be missing out. Twitter is a great way to establish two-way real-time communication with potential and current clients, industry affiliates and professionals from external fields and industries whose ideas and advice, [...]
Ghost tweeters are teams or individuals who are outsourced by companies to tweet on their behalf. It sounds like a simple concept, and in many ways it is but tweeting for a client is very different to tweeting for your own company or for yourself. If you are considering becoming a ghost tweeter for someone, [...]
If you’re already using Twitter you may have noticed this sign ‘#’ and wondered what it meant. Usually the sign is followed by words or characters that relate to a particular topic. The sign and the following words are called a hashtag. Hashtags allow Twitter followers to categorise their tweets and search for other people’s [...]
If you follow a large number of people on Twitter, you may miss your favourite friend’s tweets or get to a point where it all feels a little overwhelming and disorganised. One of the most effective ways to organise the people you are following is through Twitter Lists. With Twitter Lists, you get to create [...]
When a crisis breaks more and more people are beginning to turn to Twitter for answers than ever before. This means that Twitter is fast becoming a critical component in any company’s crisis communication strategy. Twitter is the perfect tool to use in a crisis because it enables you to communicate quickly to the public [...]
People are often sceptical when we explain engaging in Twitter can really benefit their business. Creating a Twitter account for your business opens up opportunities for communication and attracts new customers for businesses – when managed correctly. Twitter is an effective method of reaching your target audience in real time, however having a presence on [...]
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