Today, using social media is a great way to increase your business’s exposure, improve traffic to your websites and create a better reputation for you and your brand. However, just because social media has become the newest channel added to the ever-changing multi-channelled marketing world, doesn’t mean that you should give up on other methods, [...]
In today’s world of 24 hour news cycles and social media channels that never sleep, people across the globe are constantly gaining access to large amounts of information on a daily basis. However, in times of crisis this constant flow of never ceasing information can create challenges when trying to get an accurate message across. [...]
A common error organisations make is assuming social media is where people go purely to share photos of their breakfast and organise parties with friends; forgetting that it is also the place where consumers are sharing their buying experiences and discussing real-life business issues with the online community. A listening post is critical to gaining [...]
Social media has become an important aspect in brand strategy and communication over recent years. However, many brands, including big brands, make mistakes with social media that are easily avoidable. An article on The Drum outlines five mistakes brands commonly make with social media – and how to avoid them. Having no social media presence [...]
Just like keeping your elbows off the dinner table and letting pregnant women sit down on the bus, the online world has its own etiquette. These are especially important to know – and follow – if you are a business with an online presence, as offending potential customers and/or clients is certainly not the right [...]
When it comes to helping people reconcile their public and private lives on social networks, it’s not an easy task. How can you ensure compliance without having the rules and regulations that seem to stifle self expression and discussion? The best way to ensure that employees buy-in to your social media policy is to educate, [...]
Catriona Pollard Communications Pty Ltd | ABN 83 105 345 908 | Copyright © 2024, all rights reserved Sydney | Contact Us