Setting up an event for the first time can be extremely daunting, especially if you don’t have any experience in promoting an event. Putting on an event is a great way to showcase your personal brand and connect with your targeted audiences. However, getting people to show up and maximise the PR opportunity is just as important [...]
Ever wondered how a travel journalist has so much first-hand knowledge about every location you have ever wanted to visit? Chances are they have been on a familiarisation (or two). A famil or familiarisation is a PR tool designed to give select journalists the opportunity to experience a region, venue, product or package. It is [...]
Public speaking is a useful tool in public relations and a great way to communicate your key messages while connecting with your target audience. You can participate in public speaking at conferences, events or any time that you intend to inform, influence or entertain an audience. The main purpose of public speaking is to communicate [...]
Being interviewed by the media is a great way to build your business’ brand awareness and communicate your messages to your target audience. A media interview also gives you the opportunity to start building a relationship with a journalist. If you provide them with the right information and are easy to work with, they may [...]
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Surveys are a great way to gather valuable market research from your target audience and the results can help you gain media coverage to promote your business. If your business is thinking about creating a survey it’s a good idea to involve your PR team in the process to help you create survey results that [...]
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