What social media platform will work best for your business?

Determining which social media platform is going to be best for your business is the key to being seen and heard by the people that matter. Social media has come to dominate the way businesses interact with their audiences and also the way services are provided. With each platform offering different benefits, it can be [...]

Regularly coming up with interesting topics for your blog can be challenging, especially trying to figure out what would be interesting for your audience. As a business leader and entrepreneur, blogs are a prominent tool to position yourself as a thought leader and an expert in a particular field. But when you start scratching your [...]

A comprehensive, step-by-step framework that will skyrocket you into the spotlight using the Unknown To Expert 5 Star System Public relations and social media can be the difference between being a well recognised expert and thought leader in your niche and just wishing you were. Catriona Pollard, author of From Unknown to Expert captures 20 [...]

A great way to promote your business is by writing your own eBook and distributing it to customers, clients or potential new business contacts. An eBook is a digital book, which is available online and on electronic devices such as an iPad or Kindle. eBooks are a great way to raise your business’ profile by [...]

Social media is a helpful communication tool for businesses as it allows them to communicate directly with customers and engage them in conversations. Social media can also help you to increase your customers’ brand awareness and find new contacts or business opportunities. If you want to become active on social media but don’t know where [...]

Building the awareness of a charity organisation or charity event is important to encourage donations and support for the cause. Public relations is a great way to build awareness for a charity, grow the brand, communicate to a target audience and encourage support. As many charity organisations have a strict budget they may not be [...]

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