Julia Gillard redefining her spotlight

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In the years that Julia Gillard was Australia’s first female Prime Minister, she was subject to intense, and at many times cruel, media scrutiny. Now, Gillard has stepped away from the media spotlight and cemented her legacy as one of the world’s top education leaders. Owning the spotlight does not just mean having a loud [...]

Monitoring and evaluation: An essential part of a public relations strategy

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It is important that every public relations agency, or department, has a variety of monitoring tactics in place to ensure that they are able to measure the success of their public relations strategy. Unfortunately, the effectiveness of public relations tactics often cannot be measured empirically and as a result, many public relations practitioners fail to [...]

How to use an eBook to promote your business

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A great way to promote your business is by writing your own eBook and distributing it to customers, clients or potential new business contacts. An eBook is a digital book, which is available online and on electronic devices such as an iPad or Kindle. eBooks are a great way to raise your business’ profile by [...]

PR and social media tips to help improve your business

How to get the LinkedIn advantage

CP Communications Director, Catriona Pollard recently shared her 101 PR and Social Media Tips in a new eBook that is jam-packed full of tips that businesses can implement into their PR and social media strategy. In her recent video, Catriona discusses how implementing some PR and social media tips and tricks into your business’ current [...]

When to write a media release

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A media release is one of the most effective ways of providing information to media outlets and it is often the first thing that comes to mind when thinking about public relations. A media release can help you to communicate your news to a number of key journalists at the same time and can also [...]

Tips to create the perfect elevator statement

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An elevator statement is a quick summary you can use in a situation where you need to explain your role and profession in a clear and concise way. It’s called an elevator statement because you should be able to deliver the statement in the time it takes to travel from the ground floor to the [...]

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