Determining which social media platform is going to be best for your business is the key to being seen and heard by the people that matter. Social media has come to dominate the way businesses interact with their audiences and also the way services are provided. With each platform offering different benefits, it can be [...]
One of the most precious assets you have as a professional is your reputation. You may be kicking your career goals, fantastic at your job, or successfully building a profitable business, but do the people who matter know? Having a good reputation is your golden ticket to limitless opportunities. Growing your network is not just [...]
A great way to promote your business is by writing your own eBook and distributing it to customers, clients or potential new business contacts. An eBook is a digital book, which is available online and on electronic devices such as an iPad or Kindle. eBooks are a great way to raise your business’ profile by [...]
An elevator statement is a quick summary you can use in a situation where you need to explain your role and profession in a clear and concise way. It’s called an elevator statement because you should be able to deliver the statement in the time it takes to travel from the ground floor to the [...]
Earned media is one of the latest buzzwords gaining attention in content marketing at the moment. Essentially, earned media is achieved when someone distributes content on your business’ behalf. When someone not associated with your brand mentions you on social media, in an online or offline publication or blogs about you; it is considered earned [...]
Brand advocates can help to build positivity around your brand and encourage engagement by potential customers. Brand advocates are a business’ most loyal, engaged and enthusiastic customers who are more likely to recommend trusted brands and favourite products or services to their friends and the wider community. Social media provides an easy way for brand [...]
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