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Public Relations Sydney

How to use an eBook to promote your business

A great way to promote your business is by writing your own eBook and distributing it to customers, clients or potential new business contacts. An eBook is a digital book, which is available online and on electronic devices such as an iPad or Kindle. eBooks are a great way to raise your business’ profile by […]

Why is earned media an important part of the marketing mix?

Earned media is one of the latest buzzwords gaining attention in content marketing at the moment. Essentially, earned media is achieved when someone distributes content on your business’ behalf. When someone not associated with your brand mentions you on social media, in an online or offline publication or blogs about you; it is considered earned […]

How brand advocates can help promote your business

Brand advocates can help to build positivity around your brand and encourage engagement by potential customers. Brand advocates are a business’ most loyal, engaged and enthusiastic customers who are more likely to recommend trusted brands and favourite products or services to their friends and the wider community. Social media provides an easy way for brand […]

How speaking opportunities can help your business

Speaking at a conference or event is an effective way to build your profile and credibility and position yourself as an expert in your industry. In today’s competitive market being positioned as an expert in your field can lead to new business opportunities and an increase in sales and new customers. The benefit of speaking […]

How to work with your PR agency

Hiring a PR agency is a great way to help your business gain media coverage, increase its brand awareness and achieve its PR goals. A PR agency can create a targeted PR strategy to help you communicate the right message to the right audience at the right time. When working with a PR agency it’s […]