A media release is one of the most effective ways of providing information to media outlets and it is often the first thing that comes to mind when thinking about public relations.
A media release can help you to communicate your news to a number of key journalists at the same time and can also help you get media coverage in a variety of publications.
Before drafting a media release, take some time to think about the publications you will be sending it to. Your overall goal for sending out a media release is to communicate your message directly to your target audience which means you will need to create a media list of appropriate publications. For example, a business that is in the travel industry would most likely target travel news and publications.
The most critical part of drafting a media release is to ensure it is newsworthy. The release needs to present news that is new, exciting, interesting and/or relevant before a journalist will consider publishing it.
Here are some events and special occasions where a media release would be most appropriate.
The launch of a new product
Launching a new product, such as an eBook is current and exciting news that your target industry and publications will appreciate.
New staff appointment
Sending out a media release about a new arrival to your business is a great way to gain media exposure in target publications. Ensure you send out the media release quickly so the announcement is still current.
Commenting on current trends in your industry through a survey
Conducting a survey is an excellent way to get publicity and present your business as a valuable source of information and enhance your credibility. Choosing a theme for your survey that is topical and linking your business to it will help pique the interest of journalists. After getting the results, find the most interesting and newsworthy result from the survey and make this the main focus on the media release.
An award win
Sending out a media release when your business wins an award is an excellent way for your target audience to see you as an industry leader.
New business wins
Industry publications will often publish media releases about business’ winning new accounts and signing new contracts. For example, if your business goes for a competitive pitch to win a new client have a media release ready to send to your relevant publications.
Business milestones and achievements
When your business has an anniversary or another important milestone write a media release with this as the angle. This gives you a way to discuss your business’ achievements and performance during this time.
Journalists receive hundreds of media releases a day; making it important for you to try and help yours stand out. Think carefully about how to write the media release and always find the hook to help grab the journalist’s attention.
Try writing a media release for yourself using our FREE media release template. Download now:
Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.
