Public Relations Sydney

4 things you need to create a winning PR strategy

Whether you’re looking to promote your business, services, product or perhaps an event, a public relations strategy is imperative. A strong PR strategy is an effective and efficient way to create a relationship with the people who are essential in the success of your business. To create a winning PR strategy, it’s important to know […]

Build a strong reputation from scratch like a PR pro these 4 tips

One of the most precious assets you have as a professional is your reputation. You may be kicking your career goals, fantastic at your job, or successfully building a profitable business, but do the people who matter know? Having a good reputation is your golden ticket to limitless opportunities. Growing your network is not just […]

How to create engaging content for your blog

Regularly coming up with interesting topics for your blog can be challenging, especially trying to figure out what would be interesting for your audience. As a business leader and entrepreneur, blogs are a prominent tool to position yourself as a thought leader and an expert in a particular field. But when you start scratching your […]

Everything you need to know when writing a media release

A media release is one of the most effective way to get your story across to the media. It can  enable you to create wide spread media coverage, enhance your brand/company’s reputation and/or manage a crisis. Therefore, it is vital that your media releases are accurate, detailed and concise to suit the needs of the busy […]

How this HR tech startup drew attention using PR

Tech start-up DiffuzeHR had a desire to develop a reputation as a recognised leader in cloud-based HR systems within the SME sector in Australia. The directors were hoping that this reputation would attract new clients and grow the business. At the time DiffuzeHR was sitting in a position that so many new businesses face. It’s […]

5 business leaders with amazing personal brands

It’s getting more difficult to stand out from competitors in this increasingly noisy world. So as a business leader and influencer, it’s critical to showcase what makes you unique through your personal brand. Developing and communicating your personal brand is just as important as communicating your business’ brand. It is your reputation – it’s how […]