Public Relations Sydney

Everything you need to know when writing a media release

A media release is one of the most effective way to get your story across to the media. It can  enable you to create wide spread media coverage, enhance your brand/company’s reputation and/or manage a crisis. Therefore, it is vital that your media releases are accurate, detailed and concise to suit the needs of the busy […]

How this HR tech startup drew attention using PR

Tech start-up DiffuzeHR had a desire to develop a reputation as a recognised leader in cloud-based HR systems within the SME sector in Australia. The directors were hoping that this reputation would attract new clients and grow the business. At the time DiffuzeHR was sitting in a position that so many new businesses face. It’s […]

5 business leaders with amazing personal brands

It’s getting more difficult to stand out from competitors in this increasingly noisy world. So as a business leader and influencer, it’s critical to showcase what makes you unique through your personal brand. Developing and communicating your personal brand is just as important as communicating your business’ brand. It is your reputation – it’s how […]

It’s time to set your PR resolutions for the New Year

Happy New Year! As we start 2017 you might be making some personal New Year resolutions. But now is also a great time to think about how you can improve your business by making some PR New Year resolutions. Here are some suggestions you can include on your list of PR New Year resolutions. Be active […]

How to get the media to call you

When thinking about how to share your expertise and opinions, do you ever think about sharing it with the media? The media is one platform you need to consider when sharing your stories and expertise to a wider audience. It can help you build a positive reputation and solid credibility for you and your brand. But […]

5 PR tips to promote your podcast

Podcasts are one of the fastest growing media platforms. In 2015 Apple announced it had reached 1 billion podcast subscriptions, spread across 250,000 unique podcasts in more than 100 languages, with more than 8 million episodes published in the iTunes store. One year later, just think how those numbers have probably grown! In fact, according […]