Public Relations Sydney

Promote your business with case studies

Case studies are a great way to promote your business, build your credibility and position your business as an expert. They show potential customers how your business operates and the results you can achieve. What are case studies? Case studies are short explanations of a project your business has worked on for a client or […]

Are you sharing your successes through case studies?

Case studies provide ideal opportunities to leverage business successes and can be used to reinforce your core messages through “story telling”. They provide audiences, including journalists, with a picture of the benefits your business provides its clients. Market research consistently shows managers refer to the experiences of their peers when making purchase decisions. You most […]

BP Crisis – What should have been done from a PR perspective

The oil well explosion on the BP operated Deepwater Horizon oil rig in the gulf of Mexico on 20 April, 2010 killed eleven crew members and begun the largest environmental disaster in American History to date. With over 1,050,000 US gallons of oil being discharged from the well each day the area’s marine life is in […]

How to come up with a social media strategy that works

The potential ways you can use social media to benefit your business are limitless. Even the NSW State Government has discovered the value of social media and experimented by holding NSW’s first ever parliamentary Twitter debate on Wednesday 16 June 2010. Although not that successful, the Government’s Twitter debate showed that trial and error is needed to achieve a social media strategy that works for you. When it […]

PR case study – Pure Hacking

Pure Hacking specialises in conducting ethical hacking. Operating in 14 countries, Pure Hacking carries out internal and external penetration testing and application audits, providing ongoing security assessment and executing global agreements for penetration testing. Credibility is essential in this field, as is profile with key decision makers in the IT, finance and business industries. I […]

PR case study – Freestyle Media

Freestyle Media is an online media agency specialising in driving traffic to websites and converting online customers into purchasers of products and services. Freestyle Media had grown significantly since it was established in 2001 by Fred Schebesta, but needed further work on credibility building and improved brand awareness within the media. Using Fred’s win as […]