Public Relations Sydney

How to do PR during election time

The next federal election is looming. And while this is certainly important for the nation, from a PR perspective it is massive news. Why? It really impacts the timing for any PR activities you may have planned for the next few months. With the election countdown now on, journalists will be focusing on writing about politics and […]

Julia Gillard redefining her spotlight

In the years that Julia Gillard was Australia’s first female Prime Minister, she was subject to intense, and at many times cruel, media scrutiny. Now, Gillard has stepped away from the media spotlight and cemented her legacy as one of the world’s top education leaders. Owning the spotlight does not just mean having a loud […]

Why CEOs should stay in the loop and manage social media

Do you feel out of the loop when your employees discuss social media? Then now is the perfect time for you to get in touch with social media and actively participate in conversations about it in your business. As the head of a company it’s vital for you to understand social media to be able […]

Nine tips for getting started with social media

Social media is a helpful communication tool for businesses as it allows them to communicate directly with customers and engage them in conversations. Social media can also help you to increase your customers’ brand awareness and find new contacts or business opportunities. If you want to become active on social media but don’t know where […]

How to ensure you’re getting your money’s worth from a PR agency

Choosing to hire a public relations agency is a leap of faith for a business, you are trusting an external organisation to position you correctly in the public eye and liaise with the media on your behalf. Not only are you trusting them with the profile of your business, each month you will receive an […]

How to prepare for a TV interview

A TV interview is a great opportunity to potentially reach a large amount of people all at once to communicate your message and position yourself as an expert. The visual nature of TV means it’s also a very engaging form of communication. If you have secured a TV interview it’s then important to prepare yourself […]