We’ve been working with Macquarie University’s Faculty of Business and Economics for several years and have achieved some great results with PR. During this time we have developed many great PR tactics and tips we’d like to share. These tactics can also be applied to businesses, especially those in the education and training space to [...]
Choosing to hire a public relations agency is a leap of faith for a business, you are trusting an external organisation to position you correctly in the public eye and liaise with the media on your behalf. Not only are you trusting them with the profile of your business, each month you will receive an [...]
Networking is like being your own personal billboard! It’s great for building business contacts, finding new clients, making connections in your industry and promoting your business. Networking isn’t just about turning up to events; it’s about creating relationships and connections with other people. You never know who you might meet at an event that can [...]
An important skill for businesses wanting to raise their profile through the media is to learn how to deal with journalists. If you can establish a good process for managing media relations you will have a better chance of gaining media coverage. This process can also help you build a relationship with journalists, which may [...]
Have you spent hours carefully crafting a media pitch, sending it to a journalist, following-up a few days later with a phone call and they say no, not interested? So where do you go from here? Don’t get disheartened, there are many reasons a journalist may have turned down your media pitch. If this happens [...]
This week has been particularly interesting in the world of social media. As many of us know, this week saw Qantas’ social media tactic fail. The negative outcome that Qantas is now dealing with can be viewed as a cautionary tale to other businesses that want to use social media. Although some companies embrace social [...]
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