Importance of having a good spokesperson for your business

A good spokesperson is vital to any business wanting to build their profile and reputation. They put a human face to the organisation and can effectively communicate your messages to the public and the media. For this reason, it’s essential that your company spokesperson is confident, well-spoken, presents well, and intimately understands your business so [...]

An important skill for businesses wanting to raise their profile through the media is to learn how to deal with journalists. If you can establish a good process for managing media relations you will have a better chance of gaining media coverage. This process can also help you build a relationship with journalists, which may [...]

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