Public Relations Sydney

5 great media training tips

Whether you are looking to boost your profile or to get the word out about a new product or business, media coverage is the best way to go. However, to continuously get media coverage, you must constantly been seen and heard in the media. Journalists are always on the lookout for new and interesting stories […]

Local media is something you shouldn’t overlook in your PR strategy

Pitching a story idea to the “biggest” and “best” publication is something many people focus on when trying to gain media coverage. However, what is usually forgotten is the local media and that a lot of their audience is most likely in the local vicinity. Building a strong local voice is a vital step in […]

How to amplify your media coverage

Congratulations, you’ve just scored a fabulous piece of media coverage! Now, what are you going to do next? No longer is it just yesterday’s recycling! Securing media coverage is just the tip of the iceberg when it comes to raising your profile as a recognised expert. I treat all of my media appearances as powerful and shareable content which can be amplified across my platforms.

Crafting the perfect media pitch

Are you looking for media coverage for your business? Media pitching is one of the best ways to entice journalists to tell your business’ story. Media pitches offer a brief and compelling explanation of a particular issue, news angle or exclusive story and put forward a representative from your business to be interviewed on the […]

Make the most of your media coverage

When you achieve a great media article what do you do? Do you take note of it and then file it away? Achieving media coverage is a good way to build your profile, increase your reputation and communicate a message to your target audience. Instead of just filing away your article, you can implement further […]