media coverage Archives

Local media is something you shouldn’t overlook in your PR strategy

Pitching a story idea to the “biggest” and “best” publication is something many people focus on when trying to gain media coverage. However, what is usually forgotten is the local media and that a lot of their audience is most likely in the local vicinity. Building a strong local voice is a vital step in [...]

Filed Under: Articles, Media tips, PR tips

Tagged With: Catriona Pollard, contacting journalists, content, from unknown to expert, local media, media coverage, pitch local media, pitching, PR strategy, PR Tips, social media

How to amplify your media coverage

Congratulations, you’ve just scored a fabulous piece of media coverage! Now, what are you going to do next? No longer is it just yesterday’s recycling! Securing media coverage is just the tip of the iceberg when it comes to raising your profile as a recognised expert. I treat all of my media appearances as powerful [...]

Filed Under: PR tips, Public Relations

Tagged With: Catriona Pollard, media coverage, social media, social networking

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