Communicating with your target audience is not always an easy task, particularly for those of us who are not as experienced with talking to the media. To ensure you get your point across it is essential to establish your key messages before any communication with the media or your target audience. Key messages are the [...]
When you’re asked to be interviewed in the media, it’s important to know that each medium – radio, TV and print – have specific requirements you should understand before the interview. Through understanding the unique requirements of each medium, you can put your best foot forward and have a successful interview that will benefit your [...]
If you want to get more media coverage for your business or company it’s essential you’re seen and heard in the media on a regular basis. Journalists are constantly looking for interesting and engaging stories they can develop for their viewers and listeners. When you make yourself available for commentary in the media, you are [...]
So you have distributed your media release, you have had some interest from journalists – and now a couple of them have called you for an interview. What do you do now? The most important thing to remember is that this is an opportunity for you to get your key messages to your customers through [...]
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