Sometimes, a great idea might hit you, and you know that it would be perfect for a certain outlet. The problem is, how will you get the journalist’s attention so they will read your media release over the myriad they get in their inbox every day?
Cutting through the noise of the media and getting noticed by your target audience can sometimes be challenging. Taking advantage of the stories which are already getting noticed is an excellent place to start. Breaking news stories, the latest trends and current affairs are more likely to capture your target audience’s attention, generate social sharing […]
Are you looking for media coverage for your business? Media pitching is one of the best ways to entice journalists to tell your business’ story. Media pitches offer a brief and compelling explanation of a particular issue, news angle or exclusive story and put forward a representative from your business to be interviewed on the […]
If a journalist called right now to ask for an interview would you know what to do? When a journalist calls to interview you it’s a great opportunity to boost your profile in the media and build your business’ brand. To make the most of this opportunity you need to make sure you are prepared […]
The relationship between the media and the public relations industry has often been cast as a turbulent one, where ‘stubborn’ journalists butt heads with ‘manipulative’ PR practitioners. The reality is of course much happier. Good and ethical public relations is about mutually beneficial partnerships with the media, leading to the sharing of quality content with […]
Social media is very much about exploring what works for you and how you can make the most of the platforms for your business. I’ve been doing social media since 2006 and along the way I have developed my ideas about how to get the most out of social media. Here are my top tips: […]