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Public Relations Sydney

  • Home
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5 great media training tips

5 great media training tipsWhether you are looking to boost your profile or to get the word out about a new product or business, media coverage is the best way to go. However, to continuously get media coverage, you must constantly been seen and heard in the media. Journalists are always on the lookout for new and interesting stories […]

Filed Under: Media tips, PR tips, Public Relations Tagged With: journalists, media, media coverage, media interview tips, media tips, Media training, media training tips, PR and journalist, public relations, public relations sydney, Public relations tips, publicrelationssydney

How to get inside the mind of a journalist

How to get inside the mind of a journalistSometimes, a great idea might hit you, and you know that it would be perfect for a certain outlet. The problem is, how will you get the journalist’s attention so they will read your media release over the myriad they get in their inbox every day?

Filed Under: PR tips, Public Relations Tagged With: contacting journalists, journalists, PR tips, Public relations tips

How to take advantage of trending news stories

How to take advantage of trending news storiesCutting through the noise of the media and getting noticed by your target audience can sometimes be challenging. Taking advantage of the stories which are already getting noticed is an excellent place to start. Breaking news stories, the latest trends and current affairs are more likely to capture your target audience’s attention, generate social sharing […]

Filed Under: Articles, Blog tips Tagged With: breaking news, business, Catriona Pollard, CP Communications, journalists, Media Interview, newsjacking

Crafting the perfect media pitch

Crafting the perfect media pitchAre you looking for media coverage for your business? Media pitching is one of the best ways to entice journalists to tell your business’ story. Media pitches offer a brief and compelling explanation of a particular issue, news angle or exclusive story and put forward a representative from your business to be interviewed on the […]

Filed Under: Articles, Blog tips Tagged With: Catriona Pollard, CP Communications, journalists, media coverage, pitching, pr sydney, Public relations tips

What to do when a journalist calls

What to do when a journalist callsIf a journalist called right now to ask for an interview would you know what to do? When a journalist calls to interview you it’s a great opportunity to boost your profile in the media and build your business’ brand. To make the most of this opportunity you need to make sure you are prepared […]

Filed Under: Articles, Marketing tips, PR tips Tagged With: business, Catriona Pollard, communication, contacting journalists, CP Communications, CPC, handle a call from a journalist, journalists, Media Interview, Online, phone interview, PR, pr sydney, PR tips, public relations, public relations sydney, Public relations tips, when a journalist calls

How much influence does public relations have on the media?

How much influence does public relations have on the media?The relationship between the media and the public relations industry has often been cast as a turbulent one, where ‘stubborn’ journalists butt heads with ‘manipulative’ PR practitioners. The reality is of course much happier. Good and ethical public relations is about mutually beneficial partnerships with the media, leading to the sharing of quality content with […]

Filed Under: Articles, PR tips Tagged With: Catriona Pollard, journalists, media, media coverage, PR, PR tips, public relations

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