Before pitching a story to a journalist, you should always think of the visuals that could support your story. Regardless of the strength of your angle, a photo can make the difference as to whether a journalist picks it up or not. Make sure you understand the pictorial policy of the publication you want to [...]
Anyone that reads this blog regularly knows I’m a fan of Twitter. (Although I must say I liked it more before it went mainstream). With my PR hat on, I have been using it to follow journalists and have even (successfully) pitched stories to journalists in a Tweet. It is amazing how succinct your pitch [...]
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