As the saying goes, a picture is worth a thousand words. Images capture attention, create intrigue and have the ability to increase audience reach. Individuals are exposed to thousands of stories daily and visual communication can help to ensure your message is received. For businesses, communicating with audiences can be made easier with the addition [...]
Each year the Oxford University Press chooses a different word of the year to reflect how our vocabulary is developing and to highlight cultural changes that year. This week GIF was announced as the 2012 word of the year. Typically GIF is an acronym referring to a file of an image or video sequence. GIF [...]
Yesterday, 18 July 2012, marked the 20th anniversary of the first photo ever to be uploaded to the World Wide Web. A 7 News article reports that in 1992 a research laboratory in Geneva uploaded the photo of the four female members of the parody band Les Horribles Cernettes. This article reminds us of the [...]
Before pitching a story to a journalist, you should always think of the visuals that could support your story. Regardless of the strength of your angle, a photo can make the difference as to whether a journalist picks it up or not. Make sure you understand the pictorial policy of the publication you want to [...]
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