A great way to boost your profile as an expert or thought leader in your industry is to write articles and pitch to publications, otherwise known as contributed articles. Getting your article published in the media will increase your credibility and exposure to your target audience. This can give you an edge over your competitors [...]
Increasingly, savvy companies are turning to blogs to complement their communications arsenal of press releases, newsletters and client communications. While blogging is certainly becoming more mainstream, it’s often still not the first consideration for businesses wanting to increase their online authority, build relationships with potential customers and raise awareness of their products and services. Blogging [...]
One of the most effective ways to build thought leadership and provide valuable content to your target audience is by blogging. A business blog provides an opportunity for your business to attract the attention of your target audience and transform them into prospective customers or clients. Blogs have a dedicated readership, which will mean that [...]
Are you looking for ways to get ahead of your competitors? Perhaps you are frustrated that your competitors are regularly featured in the media and want to tackle them head on. Public relations is a great tool for businesses to stand out from their competitors through telling their story, building their profile and reputation, and [...]
Writing articles and sending them to a publication is a great way to get featured in the media and boost your profile. Many publications will often publish contributed articles if they are well-written, appropriate, interesting and valuable for their audience. Getting your article published in the media will increase your credibility and exposure to your [...]
A great piece of writing can mean the difference between capturing attention and putting your audience to sleep. Whether you are writing an email, website copy, article or something else for your business, it’s important to improve your writing skills to be able to communicate the right message to your target audience. PRNews has provided [...]
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