It is important that every public relations agency, or department, has a variety of monitoring tactics in place to ensure that they are able to measure the success of their public relations strategy. Unfortunately, the effectiveness of public relations tactics often cannot be measured empirically and as a result, many public relations practitioners fail to [...]
A great way to promote your business is by writing your own eBook and distributing it to customers, clients or potential new business contacts. An eBook is a digital book, which is available online and on electronic devices such as an iPad or Kindle. eBooks are a great way to raise your business’ profile by [...]
Speaking at a conference or event is an effective way to build your profile and credibility and position yourself as an expert in your industry. In today’s competitive market being positioned as an expert in your field can lead to new business opportunities and an increase in sales and new customers. The benefit of speaking [...]
Today is the Melbourne Cup, the race that stops the nation every year. With Christmas and New Year just around the corner, it’s a good reminder of the many great story ideas businesses can develop from these annual events. These stories are called evergreen stories. Evergreen stories are kind of like ground hog day. They [...]
When you achieve a great media article what do you do? Do you take note of it and then file it away? Achieving media coverage is a good way to build your profile, increase your reputation and communicate a message to your target audience. Instead of just filing away your article, you can implement further [...]
If a journalist called right now to ask for an interview would you know what to do? When a journalist calls to interview you it’s a great opportunity to boost your profile in the media and build your business’ brand. To make the most of this opportunity you need to make sure you are prepared [...]
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