PR resolutions for 2015

rp_PR-words-150x150.jpgWelcome to 2015! As with the start of every new year there is a sense of optimism in the air and the determination to stick to all those newly made resolutions. These resolutions are usually personal but have you thought about making a resolution for your business and your PR strategy? It’s important to reflect and […]

PR and marketing: What’s the difference?

rp_PR-words-150x150.jpgAs PR professionals we are often asked how public relations (PR) differs from marketing. It’s easy to describe from a tactical point of view, however the difficulty often arises in articulating how each role contributes to business success. Here is our comparison between PR and marketing: Activities / tactics: Marketing generally covers promotional, direct marketing […]

Monitoring and evaluation: An essential part of a public relations strategy

rp_PR-resolutions-2015-300x269.jpgIt is important that every public relations agency, or department, has a variety of monitoring tactics in place to ensure that they are able to measure the success of their public relations strategy. Unfortunately, the effectiveness of public relations tactics often cannot be measured empirically and as a result, many public relations practitioners fail to […]