It can be a challenge to have your voice heard in today’s competitive media environment. Older forms of communications are becoming defunct, but in their place are a variety of new, creative platforms where you can elevate your brand and reach out to your audience. One of the growing mediums is podcasts. A podcast is […]
Sometimes, a great idea might hit you, and you know that it would be perfect for a certain outlet. The problem is, how will you get the journalist’s attention so they will read your media release over the myriad they get in their inbox every day?
Welcome to 2015! As with the start of every new year there is a sense of optimism in the air and the determination to stick to all those newly made resolutions. These resolutions are usually personal but have you thought about making a resolution for your business and your PR strategy? It’s important to reflect and […]
A great way to promote your business is by writing your own eBook and distributing it to customers, clients or potential new business contacts. An eBook is a digital book, which is available online and on electronic devices such as an iPad or Kindle. eBooks are a great way to raise your business’ profile by […]
Ellen DeGeneres has managed to break Twitter records after taking a ‘selfie’ with Hollywood’s hottest celebrities at the Oscars. The photo smashed the record for the most retweeted image of all time in less than an hour. This is the ultimate goal of every marketer; to create an idea that ‘goes viral’ and becomes instantly […]
Speaking at a conference or event is an effective way to build your profile and credibility and position yourself as an expert in your industry. In today’s competitive market being positioned as an expert in your field can lead to new business opportunities and an increase in sales and new customers. The benefit of speaking […]