How to use PR to promote your podcast

FUTE tip 34It can be a challenge to have your voice heard in today’s competitive media environment. Older forms of communications are becoming defunct, but in their place are a variety of new, creative platforms where you can elevate your brand and reach out to your audience. One of the growing mediums is podcasts. A podcast is […]

How to create a PR strategy

rp_FUTE-tip-9_web2-370x370.jpgHave you started noticing your competitors in the media? Most likely, they have started using PR tactics to build their profile and are actively pitching stories to the media. To create long-term PR results, the most important first step is to develop a PR strategy. A PR strategy will help you organise your PR activities […]

5 PR tools every entrepreneur needs

5 PR tools every entrepreneur needs“A good reputation is more valuable than money.” – Publilius Syrus Every entrepreneur will tell you that it takes hard work and persistence to be successful. In addition to loving what you do, continually learning from others and building a great team around you, one of the most important things you can do is build […]

PR resolutions for 2015

rp_PR-words-150x150.jpgWelcome to 2015! As with the start of every new year there is a sense of optimism in the air and the determination to stick to all those newly made resolutions. These resolutions are usually personal but have you thought about making a resolution for your business and your PR strategy? It’s important to reflect and […]