Sony Vaio’s Twitter account has generated over £1m in sales, the technology giant has revealed. Speaking at Marketing Week’s Social Media for Brand Building event yesterday, Sony head of corporate communications Nick Sharples said the company sees Twitter as a viable sales platform as well as a tool to amplify PR activity. Speakers from brands [...]
From specific association networks to broad business groups, there are so many opportunities for SME owners to network, but does networking actually work? In my experience, the answer to that question is a resounding YES. But just turning up isn’t enough. And it isn’t just about getting new business either. Building your professional networking contacts [...]
Last Sunday I closed my eyes and asked my friend to look at page 37 of Sunday Life to see if I looked half decent. After a “you look great”, I opened them and I saw my image taking up most of the page (Click here catriona to see PDF). Thankfully I looked half decent [...]
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