Speaking at a conference or event is an effective way to build your profile and credibility and position yourself as an expert in your industry. In today’s competitive market being positioned as an expert in your field can lead to new business opportunities and an increase in sales and new customers. The benefit of speaking [...]
If a journalist called right now to ask for an interview would you know what to do? When a journalist calls to interview you it’s a great opportunity to boost your profile in the media and build your business’ brand. To make the most of this opportunity you need to make sure you are prepared [...]
The relationship between the media and the public relations industry has often been cast as a turbulent one, where ‘stubborn’ journalists butt heads with ‘manipulative’ PR practitioners. The reality is of course much happier. Good and ethical public relations is about mutually beneficial partnerships with the media, leading to the sharing of quality content with [...]
The growth of online has had a huge impact on the traditional media landscape. Media outlets are now shifting online to meet the demand for faster information, and bloggers have more influence and credibility than ever before. Content is delivered quickly, more frequently and 24 hours a day. Getting publicity for your business is no [...]
Encouraging your employees to participate in the business’ social media activities can often be a challenge. One way to gain employee participation is by creating a ‘social associates’ program within the business. A social associate is an employee who is willing (and able) to promote your business on their own social media sites. When employees [...]
Here’s a secret: Google can be your best friend that helps you expand your business opportunities. Google can help you find new platforms for your business, and some of these are from knowing how to use Google effectively as a PR tool. PR Daily has provided three effective ways to help boost PR using Google. [...]
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