Public relations tips Archives

How to get inside the mind of a journalist

Sometimes, a great idea might hit you, and you know that it would be perfect for a certain outlet. The problem is, how will you get the journalist’s attention so they will read your media release over the myriad they get in their inbox every day?

Monitoring and evaluation: An essential part of a public relations strategy

It is important that every public relations agency, or department, has a variety of monitoring tactics in place to ensure that they are able to measure the success of their public relations strategy. Unfortunately, the effectiveness of public relations tactics often cannot be measured empirically and as a result, many public relations practitioners fail to […]

How to use an eBook to promote your business

A great way to promote your business is by writing your own eBook and distributing it to customers, clients or potential new business contacts. An eBook is a digital book, which is available online and on electronic devices such as an iPad or Kindle. eBooks are a great way to raise your business’ profile by […]

The before, during and after of a media interview

So you have just secured that media interview that can make a big difference to your company’s reputation. The ball is in your court now and it is up to you to make the most of it. It is a good idea to think about your interview in three stages – before the interview, during […]

Crafting the perfect media pitch

Are you looking for media coverage for your business? Media pitching is one of the best ways to entice journalists to tell your business’ story. Media pitches offer a brief and compelling explanation of a particular issue, news angle or exclusive story and put forward a representative from your business to be interviewed on the […]

The PR and social media trends to include in your strategy in 2014

With the New Year upon us, now is an important time to start planning your PR and social media strategy for 2014. Taking the time to re-evaluate your strategy and making a consistent effort to improve will help your business keep up with the changing trends in the PR and social media world. Here are […]

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