Whether you are looking to boost your profile or to get the word out about a new product or business, media coverage is the best way to go. However, to continuously get media coverage, you must constantly been seen and heard in the media. Journalists are always on the lookout for new and interesting stories […]
Sometimes, a great idea might hit you, and you know that it would be perfect for a certain outlet. The problem is, how will you get the journalist’s attention so they will read your media release over the myriad they get in their inbox every day?
It is important that every public relations agency, or department, has a variety of monitoring tactics in place to ensure that they are able to measure the success of their public relations strategy. Unfortunately, the effectiveness of public relations tactics often cannot be measured empirically and as a result, many public relations practitioners fail to […]
A great way to promote your business is by writing your own eBook and distributing it to customers, clients or potential new business contacts. An eBook is a digital book, which is available online and on electronic devices such as an iPad or Kindle. eBooks are a great way to raise your business’ profile by […]
So you have just secured that media interview that can make a big difference to your company’s reputation. The ball is in your court now and it is up to you to make the most of it. It is a good idea to think about your interview in three stages – before the interview, during […]
Are you looking for media coverage for your business? Media pitching is one of the best ways to entice journalists to tell your business’ story. Media pitches offer a brief and compelling explanation of a particular issue, news angle or exclusive story and put forward a representative from your business to be interviewed on the […]