Pitching a story idea to the “biggest” and “best” publication is something many people focus on when trying to gain media coverage. However, what is usually forgotten is the local media and that a lot of their audience is most likely in the local vicinity. Building a strong local voice is a vital step in [...]
For business women, networking is a great way to meet like-minded people, make new connections in your industry and learn something new from the people you meet. Making new connections may even help you to gain new clients or customers, promote your business or help someone else to achieve their goals. To help you get [...]
Happy New Year! As we start 2017 you might be making some personal New Year resolutions. But now is also a great time to think about how you can improve your business by making some PR New Year resolutions. Here are some suggestions you can include on your list of PR New Year resolutions. Be [...]
Your personal brand is a hard won commodity and in business it is your most valuable asset. But what happens when that brand is damaged in some way? Whether it’s through your own actions or those of others, a damaged personal brand can hold you back from new opportunities, clients, deals and prospects. By far [...]
There are so many amazing startups in Australia right now, the scene is absolutely buzzing. So why are the real success stories so few? It’s because we just haven’t heard about them. It’s no longer ‘build the business and they will come’. You have to get out there, tell everyone who you are and what [...]
Have you started noticing your competitors in the media? Most likely, they have started using PR tactics to build their profile and are actively pitching stories to the media. To create long-term PR results, the most important first step is to develop a PR strategy. A PR strategy will help you organise your PR [...]
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