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Public Relations Sydney

  • Home
  • About
    • About CPC
    • CP Communications in the Media
    • Book Catriona to Speak
    • Careers at CP Communications
    • Our Clients
    • Success Stories
    • Praise
  • Consulting
    • Public Relations
    • Social Media
    • Content Marketing
    • Thought Leadership
    • Personal Branding
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  • Training
    • Social Media Training
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Why making connections is essential in PR and in life

Why making connections is essential in PR and in lifeLately I’ve caught myself thinking about how we need to stay connected with people from all areas of our life and in business, and how we can use these connections to our advantage. I was lucky enough to attend the most recent rendition of an event called “The Gathering”. Sounds like an ancient druid meet […]

Filed Under: Entrepreneur, Networking, PR tips, Social Media Tagged With: business leader, connections, Entrepreneur, from unkno, Networking, social media

5 business leaders with amazing personal brands

5 business leaders with amazing personal brandsIt’s getting more difficult to stand out from competitors in this increasingly noisy world. So as a business leader and influencer, it’s critical to showcase what makes you unique through your personal brand. Developing and communicating your personal brand is just as important as communicating your business’ brand. It is your reputation – it’s how […]

Filed Under: Entrepreneur, Public Relations, Thought leadership Tagged With: business leaders, Entrepreneur, janine allis, logan green, michelle obama, personal branding, richard branson, Sheryl sandberg, thought leadership

Why you need to become a storyteller

Why you need to become a storytellerAny successful business owner, entrepreneur or leader will tell you sharing useful and interesting stories can be powerful in building a positive reputation and solid credibility. As such, to be competitive in the business world, you now need to become savvier in telling and sharing your story. The media landscape has changed significantly and is now competing […]

Filed Under: Entrepreneur, PR tips, social entrepreneur Tagged With: Catriona Pollard, Entrepreneur, from unknown to expert, personal branding, social media, storytelling, success stories, TEDx talk

The top 5 PR mistakes startups make

The top 5 PR mistakes startups makeThere are so many amazing startups in Australia right now, the scene is absolutely buzzing. So why are the real success stories so few? It’s because we just haven’t heard about them. It’s no longer ‘build the business and they will come’. You have to get out there, tell everyone who you are and what […]

Filed Under: PR tips Tagged With: Catriona Pollard, Entrepreneur, from unknown to expert, giphy, media tips, PR mistakes, PR Tips, Startup

5 PR tools every entrepreneur needs

5 PR tools every entrepreneur needsIf you are an entrepreneur, one of the most important business strategies you should have in place is the right PR. You may think that promoting yourself is a little vain or perhaps egotistical, however if you want to be seen as an expert in your field then using these PR tips will help you […]

Filed Under: Entrepreneur, PR tips, Public Relations, Thought leadership Tagged With: bio, Catriona Pollard, Entrepreneur, from unknown to expert, media, media list, media pitch, network, netwroking, PR, public relations, reputation, social media, start-up, trust

How to be an authentic storyteller

How to be an authentic storytellerAny successful thought leader will tell you sharing useful and interesting information can be powerful in building a positive reputation and solid credibility.  But sometimes just sharing information is not enough and like the old marketing adage says, “You should show not tell”. This is where the art of storytelling comes in. Storytelling allows you […]

Filed Under: Articles, Thought leadership, Writing Tagged With: Entrepreneur, Expertise, Experts, from unknown to expert, personal branding, storytelling

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