Lately I’ve caught myself thinking about how we need to stay connected with people from all areas of our life and in business, and how we can use these connections to our advantage. I was lucky enough to attend the most recent rendition of an event called “The Gathering”. Sounds like an ancient druid meet [...]
It’s getting more difficult to stand out from competitors in this increasingly noisy world. So as a business leader and influencer, it’s critical to showcase what makes you unique through your personal brand. Developing and communicating your personal brand is just as important as communicating your business’ brand. It is your reputation – it’s how [...]
Any successful business owner, entrepreneur or leader will tell you sharing useful and interesting stories can be powerful in building a positive reputation and solid credibility. As such, to be competitive in the business world, you now need to become savvier in telling and sharing your story. The media landscape has changed significantly and is [...]
There are so many amazing startups in Australia right now, the scene is absolutely buzzing. So why are the real success stories so few? It’s because we just haven’t heard about them. It’s no longer ‘build the business and they will come’. You have to get out there, tell everyone who you are and what [...]
If you are an entrepreneur, one of the most important business strategies you should have in place is the right PR. You may think that promoting yourself is a little vain or perhaps egotistical, however if you want to be seen as an expert in your field then using these PR tips will help you [...]
Any successful thought leader will tell you sharing useful and interesting information can be powerful in building a positive reputation and solid credibility. But sometimes just sharing information is not enough and like the old marketing adage says, “You should show not tell”. This is where the art of storytelling comes in. Storytelling allows you [...]
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