It’s getting more difficult to stand out from competitors in this increasingly noisy world. So as a business leader and influencer, it’s critical to showcase what makes you unique through your personal brand. Developing and communicating your personal brand is just as important as communicating your business’ brand. It is your reputation – it’s how [...]
Your personal brand is crucial to your business success and one way to build your reputation is by telling your expertise story. We all have stories to share, both personal and professional. Your stories can help others and can also let others know who you are, what you stand for and why they should do [...]
Any successful business owner, entrepreneur or leader will tell you sharing useful and interesting stories can be powerful in building a positive reputation and solid credibility. As such, to be competitive in the business world, you now need to become savvier in telling and sharing your story. The media landscape has changed significantly and is [...]
In today’s competitive environment, personal branding is critical if you want to be seen as a leader in your field. Your opportunities expand when you have a strong personal brand and it helps to carve out your niche as a thought leader and expert. Personal branding comes into play in today’s competitive business environment as [...]
Any successful thought leader will tell you sharing useful and interesting information can be powerful in building a positive reputation and solid credibility. But sometimes just sharing information is not enough and like the old marketing adage says, “You should show not tell”. This is where the art of storytelling comes in. Storytelling allows you [...]
Whether you are looking for a new career challenge, growing your business or starting a new company, building your personal brand can be very rewarding — both personally and professionally. Recently Catriona Pollard was interviewed by Elle Roberts, of the Artful Business Community discussing how to build a successful brand and step into the spotlight. [...]
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