Your personal brand is crucial to your business 
success and one way to build your reputation is by telling your expertise story.
We all have stories to share, both personal and professional. Your stories can help others and can also let others know who you are, what you stand for and why they should do business with you.
Once you start telling your stories, you’ll find that your story or what you have to say could change other people’s perception of how they see you. This has the power to transform your business, help you get more customers, build relationships with interesting people and build your profile.
Starting your story
Stories are powerful because they package data, logic and analysis into a memorable form – easy to tell, easy to remember and easy to share.
Stories can be anecdotes, commentary and opinions. Good stories build emotion and motivate and inspire people to feel and draw their own conclusions.
Questions to build your expertise story
In today’s business and media climate you need to know how to be the storyteller—to own your narrative and share it widely. To build your Expertise Story answer these questions:
- What are you great at doing? List them.
- List the things you do in your day (relating to your work and expertise) that other people would find valuable or interesting.
- Are there interesting things happening in your business such as innovations?
- Are there things happening in the news or in your industry that you can comment on?
- Are there trends happening in your industry or area of expertise that you have an opinion on?
Once you have done this, start thinking about which media you can start telling your stories to, and if you can write articles on any topics that surface.
When you start telling your stories and sharing your expertise it can help the people who are listening or reading it. You will be amazed with the emotional connection that you start building with them and the relationships you start developing.
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Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.PublicRelationsSydney.com.au.
