As PR professionals we are often asked how public relations (PR) differs from marketing. It’s easy to describe from a tactical point of view, however the difficulty often arises in articulating how each role contributes to business success. Here is our comparison between PR and marketing: Activities / tactics: Marketing generally covers promotional, direct marketing [...]
Speaking at events and conferences is a great way to increase your personal profile, build your business’ brand awareness and communicate with your target audience. However, if you find you are not experiencing any value from speaking at events then maybe you are not making the most of them. By implementing some simple tactics at [...]
We are thrilled to announced we are one of the top 25 finalists in the Smarter Business Ideas Top Blogger competition! It’s a great honour to be named as one of the most inspiring and innovative business blogs in Australia. Please help us win the People’s Choice award by voting for Public Relations Sydney here. [...]
Storytelling is an important PR strategy for any business to communicate and engage with their target audience, grow their business, raise their profile and get an edge over their competitors. Valerie Khoo, journalist, author, keynote speaker and popular commentator on small business has just released a book about the power of storytelling. Power Stories: The [...]
Have you thought about employing a brand ambassador for your business? A brand ambassador is a person who represents a brand and embodies the company’s image in every way. This person promotes the company and its products and creates a positive image for the brand. Brand ambassadors are usually high profile people or celebrities who [...]
Many businesses believe that advertising and public relations play the same role for their business and if they do advertising they don’t need PR, and vice versa. However, PR and advertising have completely different roles for your business, which are important to understand to help you reach your target market and achieve your business objectives. [...]
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