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Public Relations Sydney

  • Home
  • About
    • About CPC
    • CP Communications in the Media
    • Book Catriona to Speak
    • Careers at CP Communications
    • Our Clients
    • Success Stories
    • Praise
  • Consulting
    • Public Relations
    • Social Media
    • Content Marketing
    • Thought Leadership
    • Personal Branding
    • Mentoring and Coaching
  • Training
    • Social Media Training
    • Personal Branding Training
    • Business Networking Training
    • Public Relations Training
    • Managing the Media Training
    • Public Training
  • Unknown To Expert
    • Publicity Pack
    • Unknown To Expert 5 Star System
    • Praise
  • Blog
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  • Contact

Digital Advertising Agency

Digital Advertising AgencyPrime Digital Media turned to CP Communications to raise their brand awareness and profile among media buying and planning agencies both nationally and internationally. CP Communications developed a strategic PR plan to position PDM as Australia’s leading out-of-home digital media company. PDM is Australia’s leading provider of out-of-home digital (OOHD) media and control Australia’s largest, centrally managed […]

Filed Under: Success Stories Tagged With: Advertising, digital, digital advertisinga, gency, PR

The difference between advertising and PR

The difference between advertising and PRMany businesses believe that advertising and public relations play the same role for their business and if they do advertising they don’t need PR, and vice versa. However, PR and advertising have completely different roles for your business, which are important to understand to help you reach your target market and achieve your business objectives. […]

Filed Under: Advertising, Marketing tips, PR tips Tagged With: Advertising, advertising vs PR, brand, branding, business, Catriona Pollard, communication, CP Communications, CPC, difference, difference between advertising and PR, journalists, media, PR, pr sydney, PR Tips, public relations, public relations sydney, Public relations tips

Topical advertising

Topical advertisingVeet have done a great job of linking a topical news story with an advertising campaign. You would have to be on another planet (or on holidays in the middle of nowhere) to have missed that yesterday was the inauguration of US President Obama. Veet used this massive news story for this excellent tactical press […]

Filed Under: Advertising Tagged With: Advertising, Obama, Veet

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