Prime Digital Media turned to CP Communications to raise their brand awareness and profile among media buying and planning agencies both nationally and internationally.
CP Communications developed a strategic PR plan to position PDM as Australia’s leading out-of-home digital media company.
PDM is Australia’s leading provider of out-of-home digital (OOHD) media and control Australia’s largest, centrally managed out-of-home digital network.
Media buying and planning agencies were still being educated on out-of-home digital media; CP Communications used this opportunity to develop a number of case studies and articles to educate the industry and position PDM as the expert.
CP Communications also distributed numerous media releases on PDM projects, including their work with Telstra and their environmental initiatives. These media releases received coverage in publications such as B&T and AdNews and OOHD publications.
This coverage has significantly raised brand awareness within the business community and specifically with media buying and planning agencies.
“Working with Catriona and her team at CP Communications has proven rewarding and insightful. Catriona delivers on her word – her ‘can-do’ attitude has resulted in us starting to gain real traction within our target markets,” Angela Byrnes, Communications Director, PDM
CP Communications has achieved extensive national and international media coverage for PDM in online and print publications which include:
- Marketing Magazine
- Digital Media
- Australian Anthill