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Public Relations Sydney

  • Home
  • About
    • About CPC
    • CP Communications in the Media
    • Book Catriona to Speak
    • Careers at CP Communications
    • Our Clients
    • Success Stories
    • Praise
  • Consulting
    • Public Relations
    • Social Media
    • Content Marketing
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Why your business needs a credible spokesperson

Why your business needs a credible spokespersonBusinesses need to have a confident, well-spoken, professional spokesperson. Someone who understands your business and someone who can represent the values your company holds. Therefore, it is important that your business understands why they need a credible spokesperson. Alan Joyce, CEO of Qantas is a great example of being a very credible spokesperson. From writing […]

Filed Under: Articles, PR tips Tagged With: Catriona Pollard, credible spokesperson, from unknown to expert, public relations, public speaking

4 things you need to create a winning PR strategy

4 things you need to create a winning PR strategyWhether you’re looking to promote your business, services, product or perhaps an event, a public relations strategy is imperative. A strong PR strategy is an effective and efficient way to create a relationship with the people who are essential in the success of your business. To create a winning PR strategy, it’s important to know […]

Filed Under: Articles, PR tips, Public Relations Tagged With: business, Catriona Pollard, media, PR strategy, public relations, target audience

What social media platform will work best for your business?

What social media platform will work best for your business?Determining which social media platform is going to be best for your business is the key to being seen and heard by the people that matter. Social media has come to dominate the way businesses interact with their audiences and also the way services are provided. With each platform offering different benefits, it can be […]

Filed Under: Articles, PR tips, Social Media, Websites Tagged With: brand, business, PR, public relations, social media

Build a strong reputation from scratch like a PR pro these 4 tips

Build a strong reputation from scratch like a PR pro these 4 tipsOne of the most precious assets you have as a professional is your reputation. You may be kicking your career goals, fantastic at your job, or successfully building a profitable business, but do the people who matter know? Having a good reputation is your golden ticket to limitless opportunities. Growing your network is not just […]

Filed Under: Blog tips, Networking, PR tips, Public Relations, Social Media Tagged With: Blogging, brand, Catriona Pollard, from unknown to expert, Networking, personal brand, public relations, reputation

Everything you need to know when writing a media release

Everything you need to know when writing a media releaseA media release is one of the most effective way to get your story across to the media. It can  enable you to create wide spread media coverage, enhance your brand/company’s reputation and/or manage a crisis. Therefore, it is vital that your media releases are accurate, detailed and concise to suit the needs of the busy […]

Filed Under: Media tips, PR tips, Public Relations Tagged With: Catriona Pollard, Elon Musk, from unknown to expert, how to write a media release, media release, public relations, Tesla, tips

5 tips for managing social media issues

5 tips for managing social media issuesDespite the growing use of social media in our day-to-day life as a source for news and updates, many leaders have been slow on implementing and keeping up to date with social media in their personal and professional life. A social media strategy will help you define what to post, when to post it, who will […]

Filed Under: Articles, Social Media Tagged With: Catriona Pollard, PR, public relations, social media, social media issues, unknown to expert

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