public relations Archives

Build a strong reputation from scratch like a PR pro these 4 tips

One of the most precious assets you have as a professional is your reputation. You may be kicking your career goals, fantastic at your job, or successfully building a profitable business, but do the people who matter know? Having a good reputation is your golden ticket to limitless opportunities. Growing your network is not just [...]

Filed Under: Blog tips, Networking, PR tips, Public Relations, Social Media

Tagged With: Blogging, brand, Catriona Pollard, from unknown to expert, Networking, personal brand, public relations, reputation

Everything you need to know when writing a media release

A media release is one of the most effective way to get your story across to the media. It can enable you to create wide spread media coverage, enhance your brand/company’s reputation and/or manage a crisis. Therefore, it is vital that your media releases are accurate, detailed and concise to suit the needs of the [...]

Filed Under: Media tips, PR tips, Public Relations

Tagged With: Catriona Pollard, Elon Musk, from unknown to expert, how to write a media release, media release, public relations, Tesla, tips

How this HR tech startup drew attention using PR

Tech start-up DiffuzeHR had a desire to develop a reputation as a recognised leader in cloud-based HR systems within the SME sector in Australia. The directors were hoping that this reputation would attract new clients and grow the business. At the time DiffuzeHR was sitting in a position that so many new businesses face. It’s [...]

Filed Under: Articles, PR tips, Public Relations, Thought leadership

Tagged With: diffuzeHR, PR, PR for startups, public relations, tech startup, thought leadership

It’s time to set your PR resolutions for the New Year

Happy New Year! As we start 2017 you might be making some personal New Year resolutions. But now is also a great time to think about how you can improve your business by making some PR New Year resolutions. Here are some suggestions you can include on your list of PR New Year resolutions. Be [...]

Filed Under: Articles, Blog tips, Marketing tips, PR tips, Public Relations, Resources, Social Media

Tagged With: from unknown to expert, new year resolutions, PR, PR new year resolutions, PR strategy, PR Tips, public relations, social media, social media strategy, social media tips

How to do PR during election time

The next federal election is looming. And while this is certainly important for the nation, from a PR perspective it is massive news. Why? It really impacts the timing for any PR activities you may have planned for the next few months. With the election countdown now on, journalists will be focusing on writing about [...]

Filed Under: In the news, Media tips, PR tips

Tagged With: 2016 election, Catriona Pollard, Federal election, from unknown to expert, PR, public relations, Ticktoc, Uber

Dealing with the haters

When you’re moving into the spotlight and having your voice heard, there will be people who want to knock you back down. Whether it’s because you’ve published a book, got a new job, or your business is going well, some people will always be critical or negative. It can be a challenge to deal with [...]

Filed Under: Media tips, PR tips, Social Media

Tagged With: Catriona Pollard, from unknown to expert, haters, PR, public relations, social media, social media tips, spotlight

Everything you need to know when writing a media release

How to do PR during election time

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