Attracting the attention of a journalist with a gripping article is a critical step toward getting your content published. Articles provide a compelling format to communicate your personal or organisational brand, expertise and services. Having your article published by an external source provides your content with greater credibility, and helps to position you as a [...]
Whether you’re looking to promote your business, services, product or perhaps an event, a public relations strategy is imperative. A strong PR strategy is an effective and efficient way to create a relationship with the people who are essential in the success of your business. To create a winning PR strategy, it’s important to know [...]
Public relations and credibility are vital in the aged care industry. When it comes to the well-being of a loved one, people need to trust the standard of care that an aged care facility has to offer, and that’s where PR comes in. PR is all about building the positive perception of a company and [...]
If PR stands for public relations, it stands to reason that a vital part of PR is determining who your public is – that is, your target audience. PR is a targeted approach to getting your business’ messages in front of the people you want to see them, and clearly a defined target audience is [...]
Your target audience is the people who may be potentially interested in the business’ products or services. They could be customers, potential customers, stakeholders, clients and more. It’s important, particularly in PR, to identify who your target audience is to help you direct your messages and communication to the right people in a way [...]
Achieving mainstream media coverage is an effective way of reaching a broad range of people all at once. There’s not a lot that can compete with a two-page spread in BRW or a slot on a morning show. But in your excitement of reaching your lofty PR goals, don’t forget about your verticals. When you [...]
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