A media release is one of the most effective way to get your story across to the media. It can enable you to create wide spread media coverage, enhance your brand/company’s reputation and/or manage a crisis. Therefore, it is vital that your media releases are accurate, detailed and concise to suit the needs of the [...]
Your personal brand is one of the most important things in business and it is your best asset. If your brand is damaged by you or someone else, it can be detrimental to new opportunities, clients, and deals. Unfortunately, this can happen quickly and often without warning. These steps can help you repair your personal [...]
Before you dive into social media there are a few things to consider. There are hundreds of social media platforms; however many have different audiences and different ways they interact with their users. You need to choose the platforms that suit the needs of your business and represent your brand effectively. Here are a few [...]
Inc.‘s has put together a comprehensive social media cheat sheet for the time-strapped entrepreneur. Here are the first 10 tips: 1. Offer a peek behind the scenes. Offering a sneak preview of new products, services, or features online can help build demand and provide critical feedback to help smooth the launch. For instance, John Doyle, [...]
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