• Home
  • About
    • About CPC
    • CP Communications in the Media
    • Book Catriona to Speak
    • Careers at CP Communications
    • Our Clients
    • Success Stories
    • Praise
  • Consulting
    • Public Relations
    • Social Media
    • Content Marketing
    • Thought Leadership
    • Personal Branding
    • Mentoring and Coaching
  • Training
    • Social Media Training
    • Personal Branding Training
    • Business Networking Training
    • Public Relations Training
    • Managing the Media Training
    • Public Training
  • Unknown To Expert
    • Publicity Pack
    • Unknown To Expert 5 Star System
    • Praise
  • Blog
  • Shop
  • Contact

Public Relations Sydney

  • Home
  • About
    • About CPC
    • CP Communications in the Media
    • Book Catriona to Speak
    • Careers at CP Communications
    • Our Clients
    • Success Stories
    • Praise
  • Consulting
    • Public Relations
    • Social Media
    • Content Marketing
    • Thought Leadership
    • Personal Branding
    • Mentoring and Coaching
  • Training
    • Social Media Training
    • Personal Branding Training
    • Business Networking Training
    • Public Relations Training
    • Managing the Media Training
    • Public Training
  • Unknown To Expert
    • Publicity Pack
    • Unknown To Expert 5 Star System
    • Praise
  • Blog
  • Shop
  • Contact

What you need to know before joining social media

Before you dive into social media there are a few things to consider. There are hundreds of social media platforms; however many have different audiences and different ways they interact with their users.

You need to choose the platforms that suit the needs of your business and represent your brand effectively. Here are a few questions you should consider before you join a social media platform.

Where is your target audience? Before you join a social media platform stop and think about where your target audience is. What social media platforms are they using and which ones are they avoiding? You should think about how your target audience is using these platforms and when. With this information you can create a targeted approach to social media by joining platforms that reach your target audience.

Which platform suits your business? You don’t have to join all the social media platforms at once. Start by choosing the top two platforms that are right for your business. For example if you have a corporate business that is interested in increasing your professional network then LinkedIn is the perfect site.

Who will manage your social media accounts? Social media can be very time consuming. You need to consider who will manage your social media accounts and who is able to devote enough time to each platform. You can designate a particular employee or a team of people to manage your accounts. Make sure to educate your staff on how to use social media effectively and what messages you want them to distribute.

How will you use social media? You need to develop a strategy about how your business will use social media. This strategy should include what information you will post, how often it will be posted, how your brand will be represented and how you respond to positive and negative comments.

What are the security settings?  Make sure you are aware of the security settings on each social media platform to ensure that your privacy settings are up to date. Always read the terms and conditions of each site to ensure you are aware of its rules.

Are you prepared for a long relationship with social media? Social media is not just a onetime thing. It takes a long time to build a following on social media and to position your business as a valuable member of an online community. Join well-established social media platforms such as LinkedIn, Twitter or Facebook because they have the potential to continue for a long time.

By taking into consideration these six points you can start using social media with a clear goal and strategy in mind.

 

Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au. 

Filed Under: Articles, PR tips, Social Media Tagged With: Catriona Pollard, communication, CP Communications, CPC, facebook, facebook for business, Google, join social media, know before, Linkedin, media, Networking, PR, pr sydney, PR tips, public relations sydney, Public relations tips, social media, Social media platform, social networking, tips, twitter, web 2.0

Related Posts

  • Lessons learnt through social mediaLessons learnt through social media Social media has become a way for businesses to improve their relationships with target audiences, manage […]
  • What are you saying online? If you think you can keep your professional and private lives separate online, think again. We’ve all heard […]
  • How social should a CEO be? There’s no doubt social media is a worldwide phenomenon with millions of people taking part every second of […]
« How your business can use Twitter
Tips to grow your LinkedIn network »

Talk to us on 02 8969 6088

Contact Us Today!

Categories

  • Advertising
  • Articles
  • Awards
  • Blog tips
  • Blogroll
  • Business
  • Case studies
  • Clients
  • Content
  • Entrepreneur
  • Events
  • Great websites
  • In the news
  • Marketing tips
  • Media tips
  • Networking
  • PR tips
  • Public Relations
  • Resources
  • social entrepreneur
  • Social Media
  • Tech tips
  • Thought leadership
  • Twitter tips
  • Websites
  • Writing

Search

Need help with your PR? We build brand reputation and offer real solutions to business challenges, and do whatever it takes to get the results you deserve. We’d love to hear from you.

Preferred method of contact:PhoneEmail

captcha

CP Communications is a Sydney Public Relations Agency who are experts in media relations and personal branding, and are known for getting amazing results.

Catriona Pollard Communications Pty Ltd | ABN 83 105 345 908 | Copyright © 2021, all rights reserved
Neutral Bay NSW 2089 | P:0411 023 974 | Contact Us

Privacy Policy & Disclaimers