Your personal brand is one of the most important things in business and it is your best asset.
If your brand is damaged by you or someone else, it can be detrimental to new opportunities, clients, and deals. Unfortunately, this can happen quickly and often without warning.
These steps can help you repair your personal brand if it has been damaged.
Stand in your power
This is particularly relevant in those situations where your brand has been damaged through no fault of your own. Don’t back down, don’t hide. Don’t let negative feedback stand in your way. Believe in yourself, your knowledge and your hard-won experience. See yourself truly as an expert and be prepared to tell people that’s what you are.
Keep building your brand
A set back is no excuse to shy away from the spotlight and put the brakes on building your brand. The best defence is a good offence and a strong brand will better help you to weather any damage it may experience throughout your career.
While a big part of your personal brand is delivering upon your promises there are a number of tactics you can use to enhance your reputation including the media, blogging, social media as well as old fashioned networking and building relationships. What you deliver through these channels is your thought leadership and expertise.
Continually investing in your personal brand will ensure you stand out from your competition. It is through elevating yourself above others in your industry that will make people clamour to work with you. When managed well, your personal brand is an asset that can make all the difference to your business.
Don’t be afraid to share your challenges
Being vulnerable in business and sharing your challenges can be intensely brave yet powerful. Good relationships are essential to having a strong personal brand and the strongest relationships are made when there is an emotional connection. This emotional connection can only be built with honesty, where people are brave enough to share their stories of failure and success.
This type of honesty can help you rebuild your brand as people can see and connect with your humanity. However, this needs to be done in a highly authentic manner. Any hint of arrogance and this will backfire.
Be of service
A great way to repair your personal brand, particularly if it’s from negative word of mouth, is to share your expertise with the aim of helping others. This act like none other helps to build incredible trust and goodwill as it’s comes across as being purely for other people.
We all have experiences that others might learn from in some way. It is these experiences and your learnings you should focus on sharing.
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Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips, visit our website www.cpcommunications.com.au.