With developments in design and technology, the internet has become all about participation, collaboration and content. Social media can provide B2B companies with the opportunity to connect with customers and clients in a highly personalised manner which makes it an essential sales and customer service tool. Social Media can provide a platform for B2Bs to [...]
Have you thought about employing a brand ambassador for your business? A brand ambassador is a person who represents a brand and embodies the company’s image in every way. This person promotes the company and its products and creates a positive image for the brand. Brand ambassadors are usually high profile people or celebrities who [...]
Who should be in charge of social media for your business? Should it be the advertising department, marketing department, public relations or something else? At CP Communications we believe PR professionals are the best people to handle social media for a business. This is because social media is all about communication and engaging audiences and [...]
Whether your event is large or small, it can benefit from the use of an effective PR strategy. Public relations can help you to increase the profile of your event and the organisers as well as increase registrations or ticket sales. So how do you go about using PR for an event? Below are our [...]
In order to gain media coverage for your business you need to be able to find interesting stories about your company and share them in an appealing and simple way with journalists. Not all stories are obvious. People in ‘non-sexy’ or unglamorous businesses may wonder why a journalist would be interested in writing about their [...]
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