With developments in design and technology, the internet has become all about participation, collaboration and content. Social media can provide B2B companies with the opportunity to connect with customers and clients in a highly personalised manner which makes it an essential sales and customer service tool.
Social Media can provide a platform for B2Bs to increase awareness, capture customer feedback and generate sales.
They key to using social media effectively for your organisation is preparation. To be successful and connect with other businesses and customers, you need to plan your strategy, launch tactics and measure the results.
Each company is unique with its own products, services, audiences and goals. However, there are a number of things every B2B organisation should consider to get started on social media.
Plan
It’s essential to have a clear social media strategy. Part of this is considering who you are trying to communicate with and what you are trying to achieve. Understanding these aspects will help to define the type of message and content you will share.
Without a thoughtful strategy in place, you are unlikely to get successful results.
Launch
Social media is a great way to find new customers. So once you have launched be ready to participate. Firstly, make sure your content is ready to go. You may be surprised by how much content you could already have waiting to be shared.
Do an audit to see if you have any articles, blog posts, videos, images or company updates you can post to your social media profiles. Also think about content you can curate, such as interesting news articles from relevant publications. You may also want get your team involved in contributing to company’s social media activities.
Measure
The benefits of measuring your social media is it can help you to see if you are meeting your goals and if the content you’re posting is being effective and engaging your customers. Many social media platforms provide simple analytics. For more detailed information there are numerous sites that can help you to measure your social media performance such as Sprout Social.
So before you jump into social media think about your strategy, your content and how you will determine the success of your involvement.
Are you using social media for your B2B organisation?
To find out more information about how to use social media effectively for your B2B organisation visit Social Media Workshop.
Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.
