Combining PR and social media – the key to success

When you think about social media, you think Twitter, YouTube, Facebook – but do you think PR? Adding PR tactics such as media releases and case studies to the direct relationship building of social media can result in extraordinary results. Public relations creates a two-way communication between an organisation and its audience, or a person [...]

Have you been asked to manage your business’ Facebook profile but don’t know where to start? Don’t panic! Posting on Facebook on behalf of the business is a great opportunity to communicate with your target audience, build your profile and brand and engage your customers. Here are some tips to help you post on Facebook [...]

If you are new to social media, it may seem like some social media tools use a completely different language. The jargon of social media can at first seem confusing, but with a little practice, the art of social media wordplay will become second nature. Here are some of the common terms used on social [...]

Ever sat on the couch and facebooked your way through The Voice? Or shared a tweet about ABC1s Q&A? If you have, then you are participating in a new trend called Social TV. This is the process of enhancing a viewer’s social experience of watching TV by connecting them with other viewers in real time. [...]

Google+ and Facebook are both social media sites and have some features that are very similar. If you are considering which social media site to best for you then perhaps you should assess the pros and cons of Google+ and Facebook. Weblogbetter has provided some tips on the main differences between Google+ and Facebook. Names: [...]

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