How to amplify your media coverage

Congratulations, you’ve just scored a fabulous piece of media coverage! Now, what are you going to do next? No longer is it just yesterday’s recycling! Securing media coverage is just the tip of the iceberg when it comes to raising your profile as a recognised expert. I treat all of my media appearances as powerful [...]

Here at CP Communications we love chocolate, so when we had the opportunity to work with Cocolo chocolate, the first fully fair-trade premium organic range of chocolate in Australia, we jumped at the chance! Our client’s ultimate goal was to increase the sales of their Cocolo chocolate range, so our PR strategy was developed aiming [...]

Macquarie University’s Women, Management & Work Conference Macquarie University has been running the annual Women, Management and Work Conference for 23 years, with the conference focusing on Women and Leadership: Ignite your strengths. Leading women spoke about how women can use their unique strengths to become influential leaders. In 2010, PR and social media agency [...]

CP Communications was engaged to significantly raise the profile of Starlight Cinema on the North Shore and with major metros newspapers in the entertainment sections. Jill Keyte, Managing Director of High As A Keyte, “engaged CP Communications to promote the ‘jewel in its crown’ of annual events, Starlight Cinema, because we were looking for a [...]

Catch is an online division of Reed Business Information Australia. Its subsidiaries include Fatcow.com.au, Ferret.com.au, FranchiseBusiness.com.au and Infolink.com.au, which are online business directories servicing specific industries in Australia. Objectives To raise the profile of each directory within the industry’s they target. For instance for infolink.com.au industries targeted include building, construction, design and architecture. To position [...]

CP Communications was engaged to raise the profile of Women on Boards, a social enterprise to improve the gender balance on Australian company boards. Women on Boards brokers women into board roles, offers professional development and mentoring programs, hosts excellent events and ensures a high level of dynamic interaction across its large and influential network. [...]

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