The social media phenomenon has been expanding at an amazing rate in recent years. It has become an ever-present gateway between our personal and workplace lives, and sometimes it’s hard to believe that we ever survived without it. It is a tool that we as Public Relations professionals can use to build brand awareness and [...]
The 2009 Digital Readiness Report is a survey conducted by ipressroom.com with support by the US PR association PRSA has found that public relations leads in social networking. While marketing is responsible for email marketing and natural search engine optimization at most organisations, PR leads in social networking, micro-blogging, blogging, podcasting, social bookmarking and even [...]
It seems that social networking sites are still the domain of consumers who are motivated by personal needs and a desire for entertainment, although businesses need to start paying attention. Gartner’s report, Consumer social networks: a fact-based reality check shows that that Australians mainly access social networking sites for personal use and widespread adoption of [...]
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