Public Relations Sydney

The importance of timing in PR

Last week Google’s share price fell rapidly after a public relations staff member accidently published the company’s earnings report hours earlier than planned. LeadingCompany reports the document was published without authorisation and even had a large space that was to be filled by a quote from chief executive Larry Page. Once information has been published […]

Why your business should use Google+ Local

Are you more likely to eat at a restaurant you have never visited before or a restaurant recommended by a friend? Most people will choose the restaurant their friend gave a rave review to. This is the concept Google+ Local is trying to capture. Google+ Local is a new feature that has been added to […]

Comparing Google+ and Facebook

Google+ and Facebook are both social media sites and have some features that are very similar. If you are considering which social media site to best for you then perhaps you should assess the pros and cons of Google+ and Facebook. Weblogbetter has provided some tips on the main differences between Google+ and Facebook. Names: […]

What you need to know before joining social media

Before you dive into social media there are a few things to consider. There are hundreds of social media platforms; however many have different audiences and different ways they interact with their users. You need to choose the platforms that suit the needs of your business and represent your brand effectively. Here are a few […]

Creating a social media strategy

A social media strategy is essential for any business using social media. A social media strategy will help you to make the most of your time on social media and maximise your success. A strategy will help you to define your use of social media such as deciding who will monitor it, who will create […]