One of the most precious assets you have as a 
professional is your reputation. You may be kicking your career goals, fantastic at your job, or successfully building a profitable business, but do the people who matter know?
Having a good reputation is your golden ticket to limitless opportunities. Growing your network is not just being known by more people, but more so the right people.
Building a strong reputation doesn’t happen overnight. Your reputation requires constant nurturing in order to advance your career. It takes time to build trust, credibility and influence.
Taking the first step in building your reputation may seem a daunting task, however there are a number of ways you can enhance your reputation.
Here are 4 tactics that will have you on your way to building a great reputation in your industry.
Take advantage of LinkedIn
With more than 500 million users on this business-focused social media platform, LinkedIn is an excellent platform to widen your connections with other business professionals.
LinkedIn makes it easy to share updates related to your industry and business, as well as sharing your own achievements. These features are great tools for building a successful LinkedIn profile and establishing credibility.
Attend networking events
A professional networking event is a great opportunity to generate genuine relationships with like-minded people.
Networking is a process that requires strong will and perseverance, as attending these events can feel quite intimidating. Step out of your comfort zone, start a conversation and make the effort to meet new people, chances are they are just as nervous as you! The benefits of networking events outweigh any reservations you may have.
Use your time at networking events to leave a positive impression with other attendees as this will help establish strong relationships that will ultimately raise your industry profile.
Build a reputation through blogging
Having your own personal blog can effectively build your profile as an industry leader. Blogging allows you to develop a strong online presence. You have the power to share your own voice, eliminate misconceptions and establish who you are and what your business stands for.
Starting up a blog is east, making it the perfect platform to share useful information and interesting content that is relevant to your industry and business. When brainstorming ideas for content, remember to keep the interests of your audience in mind as this will create engaging blog content.
Live your brand
During office hours, it’s easy to put on a show in front of clients and fellow employees. But what about after hours? Remember to live your brand, as your reputation isn’t just a mask you wear. Be genuine when cultivating a professional reputation, as it will create a positive first impression with everyone you meet. Whether it be in a professional or casual setting, you never know who may be your next client.
Building a good reputation from scratch takes time. However, the power of a good reputation is unquestionable. By creating a strong reputation based on raising your credibility, trust and influence, there will be countless opportunities on the horizon.
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Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.PublicRelationsSydney.com.au.
