Power stories to build an epic business

Storytelling is an important PR strategy for any business to communicate and engage with their target audience, grow their business, raise their profile and get an edge over their competitors. Valerie Khoo, journalist, author, keynote speaker and popular commentator on small business has just released a book about the power of storytelling. Power Stories: The [...]

  Congratulations to our friends at the Sydney Writers’ Centre. Their use of web 2.0 tactics within their marketing/PR program has been described by the PR Warrior as: a great example of an entrepreneurial business utilising Facebook as a means of interacting with consumers, building a community and promoting itself. Check out the Sydney Writers [...]

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